If you’ve been around sports marketing for any period of time, then you’ve probably heard a sales pitch that’s something like “use what the pros use.” You see this in everything from the equipment (such as Tiger Woods’ golf balls) to the paraphernalia (jerseys of your favorite players) and so forth. These items are more attractive and worthwhile because they’re used by the professionals, the people who actually do this for a living. The same holds true with your pay per bookie service, too. At IDSCA, their service is used by plenty of bookies all over the world. Additionally, some of the clients they power are the biggest in the business.
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